Abstract
Extending existing work on the conditional automaticity of category activation, the present research investigated the extent to which category activation is moderated by the resolution of visual attention. As visual attention gates access to material in semantic memory, so too should it regulate the activation of social categories when triggering verbal labels are encountered. Accordingly, only when triggering stimuli fall within the spotlight of attention did we expect category activation to occur. The results of two studies supported this prediction. We consider the implications of our findings for recent treatments of category automaticity.
DOI
10.1006/jesp.1999.1396
Publication Date
1999-11-01
Publication Title
Journal of Experimental Social Psychology
Volume
35
Issue
6
Publisher
Elsevier BV
ISSN
0022-1031
Embargo Period
2024-11-22
First Page
590
Last Page
602
Recommended Citation
Macrae, C., Bodenhausen, G., Milne, A., & Calvini, G. (1999) 'Seeing More Than We Can Know: Visual Attention and Category Activation', Journal of Experimental Social Psychology, 35(6), pp. 590-602. Elsevier BV: Available at: https://doi.org/10.1006/jesp.1999.1396
