Abstract

Egypt is currently one of the leading nations especially in the Middle East region with a well-established e-commerce environment and advanced IT infrastructure, but rapid growth of e-commerce will soon occur in other nations with similar consumption patterns. This study tests a model of antecedents (consumer experience, propensity to trust, reputation, perceived website size, ease of use, perceived usefulness, and website quality) and consequences of consumers’ trust toward online travel websites. Trust is expected to predict consumer attitude, perceived risk, and intention to purchase travel online. Data of 1,431 users of online travel websites were selected from the Supreme Council of Universities Database–Egypt (SCU) and analyzed through structural equation modeling. The findings show that all the aforementioned factors with the exception of consumer experience influence consumer trust toward online travel websites. Trust influences consumers’ attitude, perceived risk, and intention to purchase travel online.

DOI

10.1177/0047287516643185

Publication Date

2017-03-10

Publication Title

Journal of Travel Research

Volume

56

Issue

3

Publisher

sagepub.com/journalsPermissions.nav

ISSN

1552-6763

Embargo Period

2024-11-19

Keywords

Intentions to purchase, Online travel shopping, Online trust, Attitude, Perceived risk

First Page

347

Last Page

369

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