Abstract
The purpose of this research is to investigate the effects of social and organizational identifications on student commitment, achievement and satisfaction in higher education. The sample comprised 437 students enrolled in an undergraduate or postgraduate programme in business or management. A model was developed and tested using structural equation modelling. It was found that organizational identification is a stronger predictor of student commitment, achievement and satisfaction than social identification. Although organizational identification was a strong predictor of student satisfaction, student commitment was better at explaining student achievement. The implications for higher education institutions are discussed. To the knowledge of the authors, this is the first study to examine the effects of organizational identification on student commitment, achievement and satisfaction. The key contribution of the research is in providing support for the hypothesis that organizational identification can influence the attitudes and behaviour of higher education students, as it has been shown to do with employees and consumers.
DOI
10.1080/03075079.2015.1034258
Publication Date
2016-12-01
Publication Title
Studies in Higher Education
Volume
41
Issue
12
Publisher
Informa UK Limited
ISSN
1470-174X
Embargo Period
2024-11-19
First Page
2232
Last Page
2252
Recommended Citation
Wilkins, S., Butt, M., Kratochvil, D., & Balakrishnan, M. (2016) 'The effects of social identification and organizational identification on student commitment, achievement and satisfaction in higher education', Studies in Higher Education, 41(12), pp. 2232-2252. Informa UK Limited: Available at: https://doi.org/10.1080/03075079.2015.1034258
