Abstract
When there are more and more online hotel consumers, it is important for industry players to know why consumers prefer one online booking channel among others. Grounded in the commitment–trust theory (KMV) and the Technology Acceptance Model (TAM), this paper seeks to develop and empirically test a comprehensive framework to examine which factors influence consumer intentions to book hotel online. Using SEM to analyse the data collected from a sample of 1431 Internet users, the results indicate that consumers’ intentions to book hotel online are determined by commitment, trust, attitude, and their antecedents. Finally, commitment, trust and attitude have higher influence on intention to book hotel online for low-habit customers. Implications were offered for practitioners based on the results.
DOI
10.1016/j.ijhm.2016.01.007
Publication Date
2016-04-01
Publication Title
International Journal of Hospitality Management
Volume
Volume 54
Publisher
Elsevier Ltd
Embargo Period
2024-11-19
First Page
52
Last Page
67
Recommended Citation
El-Masry, A., & Agag, G. (2016) 'Understanding the determinants of hotel booking intentions and moderating role of habit', International Journal of Hospitality Management, Volume 54, pp. 52-67. Elsevier Ltd: Available at: https://doi.org/10.1016/j.ijhm.2016.01.007
