Big data driven supply chain innovative capability for sustainable competitive advantage in the food supply chain: Resource-based view perspective
ORCID
- Jonathan Moizer: 0000-0001-7451-378X
- Jonathan Lean: 0000-0002-2938-4111
Abstract
The food supply chain (FSC) is becoming more sustainable as companies aim to meet demand with lower waste and emissions. Big data analytics (BDA) can help achieve sustainability goals by extracting meaningful information from past data to help create sustainable strategies. However, in the sustainability literature, BDA's role in enabling sustainable FSC innovations is not explored. Thus, this study investigates how data-driven analytics might improve FSC innovation by adopting creative tactics in every triple bottom line (TBL) component – green, corporate social responsibility (CSR), and financial – to gain a competitive edge. A resource-based view (RBV) perspective was used to evaluate the links between supply chain (SC) innovation capabilities and competitive advantage (CA) in FSC innovation and sustainability. Indian food processing enterprises were surveyed using a questionnaire to collect data from 200 respondents. Adopting a structural equation modelling (SEM) approach, six hypotheses were evaluated for significance on the surveyed data using AMOS V.20. Since both goodness and badness fit indices were above cut-off values, the measurement model was robustly evaluated and found to fit the survey data well. Structural model findings supported all study hypotheses. The results indicate that BDA strongly impacts food supply chain TBL and FSC innovation. Data-driven innovative TBL methods were shown to boost FSC competitiveness. With the growing demand for value-added innovation in FSC sustainable development, this study uniquely contributes to the current literature by linking BDA and TBL practice innovation to FSC CA.
DOI
Publication Date
2024-01-01
Publication Title
Business Strategy and the Environment
Volume
33
Issue
6
ISSN
0964-4733
Embargo Period
2026-03-21
Keywords
big data analytics, competitive advantage, innovation and sustainable performance: food supply chain, innovative green practice, resource-based view (RBV)
First Page
5127
Last Page
5150
Recommended Citation
Raut, R., Kumar, M., Mangla, S., Moizer, J., & Lean, J. (2024) 'Big data driven supply chain innovative capability for sustainable competitive advantage in the food supply chain: Resource-based view perspective', Business Strategy and the Environment, 33(6), pp. 5127-5150. Available at: 10.1002/bse.3745
This item is under embargo until 21 March 2026
