ORCID
- C Nwoko: 0000-0002-2823-3469
Abstract
E-retail has steadily been on the rise because it is more convenient for most people. TheCOVID-19 pandemic has pushed people more into e-retail as they face lockdowns/choose toavoid social contact. This means that digital fraud is also rising, and retailers are scrambling toadapt to this new reality. Current literature reveals that fraud prevention training and agile fraudlearning processes in e-retail firms are limited. However, there is limited research extended todata-driven fraud education from the perspective of the e-retail industry.We evaluate the use of data-driven training and awareness programmes for e-retail fraudprevention. Data was collected through semi-structured interviews from expert participants ine-retail firms. Preliminary findings indicate that e-retailers should leverage data to improvetheir fraud training and awareness practices because limited latent data-driven fraud educationprogrammes impede the development of e-retail fraud prevention.
Publication Date
2022-08-31
Publication Title
Host publication not specified in Elements
ISBN
9780995641341
Embargo Period
2022-12-20
Recommended Citation
Nwoko, C., Meadows, M., Garcia-Perez, A., & Okoli, J. (2022) 'The realities of e-retailing in a pandemic world – using data-driven training and awareness programmes to rethink e-retail fraud prevention strategies', Host publication not specified in Elements, . Retrieved from https://pearl.plymouth.ac.uk/pbs-research/290
