AN EXPLORATION OF THE ROLE OF CULTURE IN SOCIAL MEDIA ADVERTISING AND CONSUMER PURCHASE DECISION IN THE SAUDI ARABIA FASHION MARKET: A QUALITATIVE STUDY

Authors

Lamis Aldawish, Plymouth Business School
Dulekha Kasturiratne, Plymouth Business School
Jonathan Lean, Plymouth Business School
Christopher Phillips, Plymouth Business School
Jinghan Wang, Plymouth Business School

ORCID

• Dulekha Kasturiratne: 0009-0000-1959-0918
• Jonathan Lean: 0000-0002-2938-4111
• Christopher Phillips: 0000-0001-5642-2470
• Jinghan Wang: 0000-0001-8189-2116

Publication Date

2024-03-22

Publication Title

Gulf Journal of Advance Business Research

Volume

2

Issue

2

Recommended Citation

Aldawish, L., Kasturiratne, D., Lean, J., Phillips, C., & Wang, J. (2024) 'AN EXPLORATION OF THE ROLE OF CULTURE IN SOCIAL MEDIA ADVERTISING AND CONSUMER PURCHASE DECISION IN THE SAUDI ARABIA FASHION MARKET: A QUALITATIVE STUDY', Gulf Journal of Advance Business Research, 2(2). Retrieved from https://pearl.plymouth.ac.uk/pbs-research/265