ORCID
- White, John: 0000-0002-5684-1461
DOI
10.1080/00913367.2015.1130665
Publication Date
2016-02-04
Publication Title
Journal of Advertising
Volume
45
Issue
2
ISSN
0091-3367
Embargo Period
2017-08-04
Organisational Unit
Plymouth Business School
First Page
198
Last Page
210
Recommended Citation
Angell, R., Gorton, M., Sauer, J., Bottomley, P., & White, J. (2016) 'Don't Distract Me When I'm Media Multitasking: Toward a Theory for Raising Advertising Recall and Recognition', Journal of Advertising, 45(2), pp. 198-210. Available at: https://doi.org/10.1080/00913367.2015.1130665
