Don't Distract Me When I'm Media Multitasking: Toward a Theory for Raising Advertising Recall and Recognition

Authors

Robert Angell, Cardiff University
Matthew Gorton, Newcastle University
Johannes Sauer, Technical University of Munich
Paul Bottomley, Cardiff University
John White, Plymouth Business School

ORCID

• John White: 0000-0002-5684-1461

DOI

10.1080/00913367.2015.1130665

Publication Date

2016-02-04

Publication Title

Journal of Advertising

Volume

45

Issue

2

ISSN

0091-3367

Embargo Period

2017-08-04

First Page

198

Last Page

210

Recommended Citation

Angell, R., Gorton, M., Sauer, J., Bottomley, P., & White, J. (2016) 'Don't Distract Me When I'm Media Multitasking: Toward a Theory for Raising Advertising Recall and Recognition', Journal of Advertising, 45(2), pp. 198-210. Available at: 10.1080/00913367.2015.1130665