ORCID
- John White: 0000-0002-5684-1461
DOI Link
Publication Date
2016-02-04
Publication Title
Journal of Advertising
Volume
45
Issue
2
ISSN
0091-3367
Acceptance Date
2015-11-01
Embargo Period
2017-08-04
First Page
198
Last Page
210
Recommended Citation
Angell, R., Gorton, M., Sauer, J., Bottomley, P., & White, J. (2016) 'Don't Distract Me When I'm Media Multitasking: Toward a Theory for Raising Advertising Recall and Recognition', Journal of Advertising, 45(2), pp. 198-210. Available at: 10.1080/00913367.2015.1130665
