ORCID

Abstract

Findings on the innovation–export entry nexus remain inconclusive, which may be attributable to methodological issues. Most research has focused on the separate effects of single predictors and has investigated only one or two types of innovation. However, firms’ exporting behavior is complex, and is likely to be determined by interactions between innovation types. Drawing on resource orchestration theory, we adopt a configuration approach to uncover combinations of innovation types (considered here as resources) associated with exporting, rather than investigating them in isolation. The study incorporates four types of innovation: product, process, organizational and marketing innovation. The findings from a sample of Spanish companies show that combinations involving product and process innovation, or product and marketing innovation make a more compelling case for export entry. The results have theoretical and managerial implications that progress thinking in this area and reconcile current literature on the innovation–export nexus.

Publication Date

2022-01-01

Publication Title

Journal of Business Research

Volume

149

ISSN

0148-2963

Acceptance Date

2022-05-09

Deposit Date

2022-01-07

Embargo Period

2022-07-02

Funding

The authors declare that they have no known competing financial interests or personal relationships that could have appeared to influence the work reported in this paper.

Keywords

Innovation, Export propensity, Internationalization, Configuration approach, Qualitative comparative analysis (QCA)

First Page

927

Last Page

937

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