ORCID
- Dulekha Kasturiratne: 0009-0000-1959-0918
Abstract
Findings on the innovation–export entry nexus remain inconclusive, which may be attributable to methodological issues. Most research has focused on the separate effects of single predictors and has investigated only one or two types of innovation. However, firms’ exporting behavior is complex, and is likely to be determined by interactions between innovation types. Drawing on resource orchestration theory, we adopt a configuration approach to uncover combinations of innovation types (considered here as resources) associated with exporting, rather than investigating them in isolation. The study incorporates four types of innovation: product, process, organizational and marketing innovation. The findings from a sample of Spanish companies show that combinations involving product and process innovation, or product and marketing innovation make a more compelling case for export entry. The results have theoretical and managerial implications that progress thinking in this area and reconcile current literature on the innovation–export nexus.
DOI Link
Publication Date
2022-01-01
Publication Title
Journal of Business Research
Volume
149
ISSN
0148-2963
Acceptance Date
2022-05-09
Deposit Date
2022-01-07
Embargo Period
2022-07-02
Funding
The authors declare that they have no known competing financial interests or personal relationships that could have appeared to influence the work reported in this paper.
Keywords
Innovation, Export propensity, Internationalization, Configuration approach, Qualitative comparative analysis (QCA)
Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
First Page
927
Last Page
937
Recommended Citation
Lopez, C., Yacine, H., & Kasturiratne, D. (2022) 'Revisiting the innovation–export entry link through a configuration approach', Journal of Business Research, 149, pp. 927-937. Available at: 10.1016/j.jbusres.2022.05.018
