Understanding fans' responses to the sponsor of a rival team

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Date

2016-03-21

Author

Angell, RJ

Gorton, M

Bottomley, P

White, J

Subject

perceived fit

structural equation modelling

schadenfreude

rival fans

Sponsorship

Metadata

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URI

http://hdl.handle.net/10026.1/4479

DOI

http://dx.doi.org/10.1080/16184742.2015.1135975

Collections

Business,Law,Social Sciences and Education

Journal

EUROPEAN SPORT MANAGEMENT QUARTERLY

Volume

16

Issue

2

Pagination

190 - 213

Author URL

http://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:000373818600005&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=11bb513d99f797142bcfeffcc58ea008

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