Understanding fans' responses to the sponsor of a rival team

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Date
2016-03-21
Author
Angell, RJ
Gorton, M
Bottomley, P
White, J
Subject
perceived fit
 
structural equation modelling
 
schadenfreude
 
rival fans
 
Sponsorship
 
Metadata
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URI
http://hdl.handle.net/10026.1/4479
DOI
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Journal
EUROPEAN SPORT MANAGEMENT QUARTERLY
Volume
16
Issue
2
Pagination
190 - 213
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