Perceived authenticity of traditional branded restaurants (China): impacts on perceived quality, perceived value, and behavioural intentions
Date
2020-06-10Author
Subject
Metadata
Show full item recordAbstract
This study attempts to investigate the perceived authenticity of consumers in Chinese traditional branded restaurants, as well as to investigate the specific factors that contribute to consumers’ perceived authenticity. It constructs a systematic model addressing whether, and how, consumers’ perceived authenticity, can influence their behavioural intentions through perceived quality of food, service, and dining environment, as well as perceived values in traditional branded restaurants. Results were derived from a mixed-method approach where 68 consumers were initially interviewed, followed by interviewer-administered questionnaire survey with additional 418 consumers. Qualitative analysis, along with exploratory factor analysis and confirmatory factor analysis confirmed five factors that influencing consumers’ authenticity perceptions: historical and cultural value, brand value, nostalgia, environment authenticity, and food authenticity. Structural equation modelling analysis revealed positive impacts of consumers’ perceived authenticity and perceived service quality on their perceived value of dining experience, which in turn predict consumers’ behaviour intentions.
Collections
Publisher
Journal
Volume
Issue
Pagination
Recommended, similar items
The following license files are associated with this item:
Related items
Showing items related by title, author, creator and subject.
-
Guestroom Comfort, Perceived Value and Customer Satisfaction: Survey from Chinese Customers of High-star Hotels
Wang, Chengxi (2014)This dissertation empirically analyzes the effect of guestroom comfort on perceived value and Chinese customer satisfaction with high-star hotels. Through literature review, guestroom comfort is summarized into three ... -
What is the impact of Societal Marketing activities on consumer’s perceived purchasing behaviour? - A study related to the organizations Starbucks and McCafé
Böhmer, Sarah (2013)The dissertation at hand deals with the overall question about the impact of Societal Marketing on consumer’s perceived purchasing behaviour, also in relation to the organizations Starbucks and McCafé. In this respect, ... -
Perceived barriers and facilitators to accessing and utilising sexual and reproductive healthcare for people who experience homelessness: a systematic review
Paisi, Martha; March-McDonald, J; Burns, Lorna; Snelgrove-Clarke, E; Withers, L; SHAWE, JILL (BMJEngland, 2020-10-29)<jats:sec><jats:title>Introduction</jats:title><jats:p>People who experience homelessness face disproportionately poor reproductive health and adverse pregnancy outcomes, including but not limited to unintended pregnancy, ...