| dc.contributor.author | Appiah, D | en |
| dc.contributor.author | Howell, KE | en |
| dc.contributor.author | Ozuem, W | en |
| dc.contributor.author | Lancaster, G | en |
| dc.date.accessioned | 2019-07-03T08:43:20Z | |
| dc.date.available | 2019-07-03T08:43:20Z | |
| dc.date.issued | 2019-09 | en |
| dc.identifier.issn | 0969-6989 | en |
| dc.identifier.uri | http://hdl.handle.net/10026.1/14558 | |
| dc.format.extent | 249 - 257 | en |
| dc.language.iso | en | en |
| dc.publisher | Elsevier | en |
| dc.title | Building resistance to brand switching during disruptions in a competitive market | en |
| dc.type | Journal Article | |
| plymouth.volume | 50 | en |
| plymouth.journal | Journal of Retailing and Consumer Services | en |
| dc.identifier.doi | 10.1016/j.jretconser.2019.05.012 | en |
| plymouth.organisational-group | /Plymouth | |
| plymouth.organisational-group | /Plymouth/REF 2021 Researchers by UoA | |
| plymouth.organisational-group | /Plymouth/REF 2021 Researchers by UoA/UoA17 Business and Management Studies | |
| plymouth.organisational-group | /Plymouth/Research Groups | |
| plymouth.organisational-group | /Plymouth/Research Groups/Marine Institute | |
| dcterms.dateAccepted | 2019-05-11 | en |
| dc.rights.embargodate | 2020-11-26 | en |
| dc.rights.embargoperiod | Not known | en |
| rioxxterms.versionofrecord | 10.1016/j.jretconser.2019.05.012 | en |
| rioxxterms.licenseref.uri | http://www.rioxx.net/licenses/all-rights-reserved | en |
| rioxxterms.licenseref.startdate | 2019-09 | en |
| rioxxterms.type | Journal Article/Review | en |
