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dc.contributor.authorAppiah, Den
dc.contributor.authorHowell, KEen
dc.contributor.authorOzuem, Wen
dc.contributor.authorLancaster, Gen
dc.date.accessioned2019-07-03T08:43:20Z
dc.date.available2019-07-03T08:43:20Z
dc.date.issued2019-09en
dc.identifier.issn0969-6989en
dc.identifier.urihttp://hdl.handle.net/10026.1/14558
dc.format.extent249 - 257en
dc.language.isoenen
dc.publisherElsevieren
dc.titleBuilding resistance to brand switching during disruptions in a competitive marketen
dc.typeJournal Article
plymouth.volume50en
plymouth.journalJournal of Retailing and Consumer Servicesen
dc.identifier.doi10.1016/j.jretconser.2019.05.012en
plymouth.organisational-group/Plymouth
plymouth.organisational-group/Plymouth/Faculty of Arts, Humanities and Business
plymouth.organisational-group/Plymouth/Faculty of Arts, Humanities and Business/Plymouth Business School
plymouth.organisational-group/Plymouth/REF 2021 Researchers by UoA
plymouth.organisational-group/Plymouth/REF 2021 Researchers by UoA/UoA17 Business and Management Studies
plymouth.organisational-group/Plymouth/Research Groups
plymouth.organisational-group/Plymouth/Research Groups/Marine Institute
dcterms.dateAccepted2019-05-11en
dc.rights.embargodate2020-11-26en
dc.rights.embargoperiodNot knownen
rioxxterms.versionofrecord10.1016/j.jretconser.2019.05.012en
rioxxterms.licenseref.urihttp://www.rioxx.net/licenses/all-rights-reserveden
rioxxterms.licenseref.startdate2019-09en
rioxxterms.typeJournal Article/Reviewen


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