Abstract
Recent research suggests that interaction-appropriate behavior may be automatically triggered by exposure to an out-group cue. Two experiments investigated the role of prejudice and salient egalitarian norms in determining the activation of two fundamental behavioral responses: approach and avoidance. The activation of approach and avoidance was investigated as a function of negative attitudes towards homosexuals (Experiment 1) and African-Caribbeans (Experiment 2). Results indicated that avoidance was automatically activated in response to out-group labels among participants with prejudiced attitudes (Experiments 1 and 2) whereas approach was less activated among prejudiced participants (Experiment 2). The former effect, however, was significantly diminished when egalitarian norms have been made temporarily salient.
DOI
10.1177/1368430209347326
Publication Date
2010-03-01
Publication Title
Group Processes & Intergroup Relations
Volume
13
Issue
2
Publisher
SAGE Publications
ISSN
1461-7188
Embargo Period
2024-11-22
First Page
151
Last Page
165
Recommended Citation
Wyer, N. (2010) 'Salient egalitarian norms moderate activation of out-group approach and avoidance', Group Processes & Intergroup Relations, 13(2), pp. 151-165. SAGE Publications: Available at: https://doi.org/10.1177/1368430209347326
