Abstract
Recent research suggests that interaction-appropriate behavior may be automatically triggered by exposure to an out-group cue. Two experiments investigated the role of prejudice and salient egalitarian norms in determining the activation of two fundamental behavioral responses: approach and avoidance. The activation of approach and avoidance was investigated as a function of negative attitudes towards homosexuals (Experiment 1) and African-Caribbeans (Experiment 2). Results indicated that avoidance was automatically activated in response to out-group labels among participants with prejudiced attitudes (Experiments 1 and 2) whereas approach was less activated among prejudiced participants (Experiment 2). The former effect, however, was significantly diminished when egalitarian norms have been made temporarily salient.
DOI Link
Publication Date
2010-03-01
Publication Title
Group Processes & Intergroup Relations
Volume
13
Issue
2
Publisher
SAGE Publications
ISSN
1461-7188
Embargo Period
2024-11-22
First Page
151
Last Page
165
Recommended Citation
Wyer, N. (2010) 'Salient egalitarian norms moderate activation of out-group approach and avoidance', Group Processes & Intergroup Relations, 13(2), pp. 151-165. SAGE Publications: Available at: 10.1177/1368430209347326
