Abstract

Considerable efforts have focused on elucidating the influence that self-relevance exerts on perceptual decision-making. To explore this issue further, the current research explored the extent to which stimulus applicability facilitates the benefits of covert attention on early visual processing. In two experiments, we manipulated the personal-relevance of peripheral cues (i.e., geometric shapes) that preceded the appearance of target stimuli (i.e., Gabors) and asked participants to report the orientation of the stimulus with the highest contrast. The results revealed a significant effect of self-relevance on task performance. First, compared to cues associated with a friend or stranger, self-relevant cues enhanced the apparent contrast of a stimulus. Second, the benefits of self-relevance were most pronounced when cues pertained to identities that were significant (vs. trivial or irrelevant) to observers. Together, these findings demonstrate that self-relevance potentiates the benefits of transient attention on stimulus processing.

DOI

10.1080/13506285.2018.1498421

Publication Date

2018-08-09

Publication Title

Visual Cognition

Volume

26

Issue

7

Publisher

Informa UK Limited

ISSN

1464-0716

Embargo Period

2024-11-22

First Page

475

Last Page

481

Share

COinS