ORCID

Abstract

Creating objects can increase our evaluation of them, even when we compare them to physically identical copies (IKEA effect). Here we evaluate the influence of collaboration on the IKEA effect in two societies—the United Kingdom and India. One hundred twenty-eight 5-to-6-year-old children (48% female, 50% British middle class, 50% Indian middle class) assembled toys in pairs. Half of the children collaborated to assemble a single toy and half assembled their own toy. In both societies, children demonstrated an IKEA effect (η2p = .19), valuing their own creation over an identical copy. This was the case regardless of whether children collaborated or worked independently. In summary, it seems that the IKEA effect is a potent bias that is present in diverse societies and is insensitive to others’ contributions in a collaborative environment.

Publication Date

2022-04-01

Publication Title

Developmental Psychology

Volume

58

Issue

4

ISSN

0012-1649

Acceptance Date

2021-10-28

Deposit Date

2021-11-16

Embargo Period

2022-04-09

Funding

This research was supported by the Economic and Social Research Council (Grant ES/K010131/1) awarded to Bruce Hood. Patricia Kanngiesser was supported by a Freigeist Fellowship from Volkswagen Foundation.

Keywords

IKEA effect, psychological ownership, collaboration, cross-cultural

Creative Commons License

Creative Commons Attribution 4.0 International License
This work is licensed under a Creative Commons Attribution 4.0 International License.

First Page

662

Last Page

670

Share

COinS