Understanding Engagement, Marketing, and Motivation to Benefit Recruitment and Retention in Citizen Science

Authors

Adam G. Hart, University of Gloucestershire
David Adcock, Ten4 Design
Matthew Barr, University of Gloucestershire
Stuart Church, Pure Usability
Tamara Clegg, University of Maryland, College Park
Samuel Copland, University of Gloucestershire
Meyer K De
Ria Dunkley, University of Glasgow
Rachel M. Pateman, University of York
Ralph Underhill, Framing Matters
Kayleigh Wyles, School of Psychology
Michael J.O. Pocock, Centre for Ecology and Hydrology

ORCID

• Kayleigh Wyles: 0000-0003-3205-9595

DOI

10.5334/cstp.436

Publication Date

2022-02-24

Publication Title

Citizen Science: Theory and Practice

Volume

7

Issue

1

Embargo Period

2022-04-20

Recommended Citation

Hart, A., Adcock, D., Barr, M., Church, S., Clegg, T., Copland, S., De, M., Dunkley, R., Pateman, R., Underhill, R., Wyles, K., & Pocock, M. (2022) 'Understanding Engagement, Marketing, and Motivation to Benefit Recruitment and Retention in Citizen Science', Citizen Science: Theory and Practice, 7(1). Available at: 10.5334/cstp.436