Picking profitable investments: The success of equal weighting in simulated venture capitalist decision making

Authors

Jan K. Woike, School of Psychology
Ulrich Hoffrage, University of Lausanne
Jeffrey S. Petty, University of Lausanne

ORCID

• Jan K. Woike: 0000-0002-6816-121X

DOI

10.1016/j.jbusres.2015.03.030

Publication Date

2015-01-01

Publication Title

Journal of Business Research

Volume

68

Issue

8

ISSN

0148-2963

First Page

1705

Last Page

1716

Recommended Citation

Woike, J., Hoffrage, U., & Petty, J. (2015) 'Picking profitable investments: The success of equal weighting in simulated venture capitalist decision making', Journal of Business Research, 68(8), pp. 1705-1716. Available at: 10.1016/j.jbusres.2015.03.030