ORCID
- Andrade, Jackie: 0000-0002-6626-7192
- May, Jon: 0000-0001-7439-9200
Abstract
Sensory imagery is a powerful tool for inducing craving because it is a key component of the cognitive system that underpins human motivation. The role of sensory imagery in motivation is explained by Elaborated Intrusion (EI) theory. Imagery plays an important role in motivation because it conveys the emotional qualities of the desired event, mimicking anticipated pleasure or relief, and continual elaboration of the imagery ensures that the target stays in mind. We argue that craving is a conscious state, intervening between unconscious triggers and consumption, and summarise evidence that interfering with sensory imagery can weaken cravings. We argue that treatments for addiction can be enhanced by the application of EI theory to maintain motivation, and assist in the management of craving in high-risk situations.
DOI
10.1016/jep.024611
Publication Date
2012-01-01
Publication Title
Journal of Experimental Psychopathology
Volume
3
Issue
2
First Page
127
Last Page
145
Organisational Unit
School of Psychology
Recommended Citation
Andrade, J., May, J., & Kavanagh, D. (2012) 'Sensory imagery in craving: From cognitive psychology to new treatments for addiction.', Journal of Experimental Psychopathology, 3(2), pp. 127-145. Available at: https://doi.org/10.1016/jep.024611
