ORCID
- May, Jon: 0000-0001-7439-9200
- Andrade, Jackie: 0000-0002-6626-7192
Abstract
The Elaborated Intrusion (EI) theory of desire posits that visual imagery plays a key role in craving. We report a series of experiments testing this hypothesis in a drug addiction context. Experiment 1 showed that a mental visual imagery task with neutral content reduced cigarette craving in abstaining smokers, but that an equivalent auditory task did not. The effect of visual imagery was replicated in Experiment 2, which also showed comparable effects of non-imagery visual working memory interference. Experiment 3 showed that the benefit of visual over auditory interference was not dependent upon imagery being used to induce craving. Experiment 4 compared a visuomotor task, making shapes from modeling clay, with a verbal task (counting back from 100), and again showed a benefit of the visual over the non-visual task. We conclude that visual imagery supports craving for cigarettes. Competing imagery or visual working memory tasks may help tackle craving in smokers trying to quit.
DOI
10.1016/j.brat.2010.02.001
Publication Date
2010-06-01
Publication Title
Behav Res Ther
Volume
48
Issue
6
First Page
476
Last Page
485
Organisational Unit
School of Psychology
Keywords
Acoustic Stimulation, Adolescent, Adult, Analysis of Variance, Association Learning, Attention, Behavior, Addictive, Female, Humans, Inhibition, Psychological, Male, Motivation, Photic Stimulation, Psychological Theory, Smoking, Young Adult
Recommended Citation
May, J., Andrade, J., Panabokke, N., & Kavanagh, D. (2010) 'Visuospatial tasks suppress craving for cigarettes.', Behav Res Ther, 48(6), pp. 476-485. Available at: https://doi.org/10.1016/j.brat.2010.02.001
