Abstract

Business-to-business e-commerce adoption has become increasingly important for small and medium-sized enterprises, allowing them to gain and sustain competitive advantage. Business-to-business adopted at different levels based on different resource endowments leads to competitive advantage being gained and sustained in proportion to that level of adoption. This study uses structural equation modeling to investigate how levels of business-to-business e-commerce adoption affects and contributes to gaining and sustaining competitive advantage in both U.S. and Egyptian manufacturing small and medium-sized enterprises. The key finding is that small and medium-sized enterprises can achieve growth in market share and sales that helps them to improve their position in the global market through higher levels of business-to-business e-commerce adoption. Implications of the study, its limitations and directions for future research, are also discussed.

DOI

10.1080/1097198X.2016.1134169

Publication Date

2016-01-01

Publication Title

Journal of Global Information Technology Management

Volume

19

Issue

1

First Page

6

Last Page

25

ISSN

1097-198X

Organisational Unit

Plymouth Business School

Keywords

B2B e-commerce adoption, competitive advantage, SMEs, structural equation modeling, U.S, Egypt

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