THE INTERNET AS PLAYGROUND AND FACTORY

dc.contributor.author	SCHOLZ, ROBERT T.
dc.contributor.other	School of Engineering, Computing and Mathematics	en_US
dc.date.accessioned	2013-10-08T11:42:59Z
dc.date.available	2013-10-08T11:42:59Z
dc.date.issued	2009
dc.date.issued	2009
dc.identifier	NOT AVAILABLE	en_US
dc.identifier.uri	http://hdl.handle.net/10026.1/2094
dc.description.abstract	"Free labour" is central to the Internet. Traditional exploitation of labour was complemented by the monetization of attention between the 1880s and 1950s and then by the commoditization of networked publics starting in the 1980s. Today, commercial interests have colonized the Internet and "labour" is being performed online by hundreds of millions of people. Without being recognized as "labour", it turns profits for corporations. Playful, virtual volunteerism, and social production, driven by the desire for praise, entertainment, and peer recognition, has become a significant driving force of consumer capitalism. I am introducing the term "interactivity labour" to discuss the complex phenomena of "free labour" online.
dc.description.sponsorship	Hochschule der Kunste, Zurich, Switzerland	en_US
dc.language.iso	en	en_US
dc.publisher	University of Plymouth	en_US
dc.title	THE INTERNET AS PLAYGROUND AND FACTORY	en_US
dc.type	Thesis
plymouth.version	Full version	en_US
dc.identifier.doi	http://dx.doi.org/10.24382/4540