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dc.contributor.authorPedrotti, F.
dc.date.accessioned2018-06-15T11:27:50Z
dc.date.accessioned2018-06-22T10:54:37Z
dc.date.available2018-06-15T11:27:50Z
dc.date.available2018-06-22T10:54:37Z
dc.date.issued2012
dc.identifier.citation

Pedrotti, F. (2012) 'Concept design – An innovative approach to learning: The case of Saint James’ Way as a playground for meaningful learning experiences', Journal of Tourism Consumption and Practice, 4(2), p.25-40

en_US
dc.identifier.issn1757-031X
dc.identifier.urihttp://hdl.handle.net/10026.1/11691
dc.description.abstract

Co-creation is increasingly being used as a tool for companies to position their products in the market. The aim is to enhance a dialogue with customers and enhance firm-customer value. In the experience industry co-creation is also increasingly linked with another major trend: storytelling. The aim of this narrative technique is to build a story around a business, a product or a destination. The purpose of this paper is to discuss and highlight the application of these techniques, together with experiential learning, in order to generate a new point of view on the learning process. These techniques are applied to the Saint James‟ Way in Spain, a major generator of experiences for tourists and pilgrims. The outcome of this research study is to produce a concept for a study trip based on creative tourism

en_US
dc.language.isoenen_US
dc.publisherUniversity of Plymouth
dc.rightsAttribution-NonCommercial-NoDerivs 3.0 United States*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/3.0/us/*
dc.subjectCo-creationen_US
dc.subjectexperiential learningen_US
dc.subjectstorytellingen_US
dc.subjectinnovationen_US
dc.subjectSaint James' Wayen_US
dc.subjecthospitality and tourismen_US
dc.titleConcept design – An innovative approach to learning: The case of Saint James’ Way as a playground for meaningful learning experiencesen_US
dc.typeArticle
plymouth.issue2
plymouth.volume4
plymouth.journalJournal of Tourism Consumption and Practice


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