Abstract
The present study estimates the level of marketing margin and marketing efficiency of cassava products (i.e., root tuber, gari, fufu, tapioca, starch, and flour) of 105 marketers from three regions of Delta State, Nigeria using a stochastic profit frontier approach. Results reveal that a rise in purchase price of cassava products as well as unit marketing cost significantly reduce marketing margin. A rise in sale price of cassava products increase marketing margin as expected. Marketing experience significantly improves marketing margin as expected. The mean level of marketing efficiency is very low estimated at 55% implying that marketing margin can be substantially increased by eliminating inefficiency arising out of inappropriate allocation of resources, response to prices and scale of operation. Marketing efficiency is significantly higher for marketers who are farmers and the gender of marketer has no impact on efficiency. However, marketers in the Northern Delta region are relatively efficient but inefficient in Central Delta relative to Southern Delta. Policy implications include investment in market infrastructure to reduce fluctuation in prices and marketing costs and training on marketing and market functions for marketers to develop marketing experience.
DOI
10.5836/ijam/2014-01-05
Publication Date
2014-10-30
Publication Title
International Journal of Agricultural Management
Volume
4
Issue
1
Publisher
Farm Management Association, UK
ISSN
2047-3710
Embargo Period
2024-11-25
First Page
28
Last Page
37
Recommended Citation
Rahman, S., & Awerije, B. (2014) 'Marketing efficiency of cassava products in Delta State, Nigeria: A stochastic profit frontier approach', International Journal of Agricultural Management, 4(1), pp. 28-37. Farm Management Association, UK: Available at: https://doi.org/10.5836/ijam/2014-01-05
