(Re)thinking Maori tourism: the third space of hybridity

Authors

Maria Amoamo, University of Otago

Document Type

Article

Abstract

This commentary reflects on the salience of hybridity as a theoretical tool in postcolonial studies. It argues that embedded paradigms such as colonised /coloniser and binary constructs Self/Other become subject to disruptive conjuncture through processes of hybridization and third space enunciation. It seeks to (re)think Māori Tourism as residing in third space inbetween spaces”and renegotiates the articulation of cultural production in a tourism context. Māori Tourism is therefore better understood in terms of cultural engagement that is performatively produced, historically informed, and transformed as new signs of identity.

Publication Date

2014-01-01

Publication Title

Journal of Tourism Consumption and Practice

Volume

6

Issue

1

First Page

128

Last Page

13

ISSN

1757-031X

Embargo Period

2024-10-18

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Recommended Citation

Amoamo, Maria (2014) "(Re)thinking Maori tourism: the third space of hybridity," Journal of Tourism Consumption and Practice: Vol. 6: No. 1, Article 4.
Available at: https://pearl.plymouth.ac.uk/jtcp/vol6/iss1/4