Document Type
Article
Abstract
Nowadays, tourism industry proposes different opportunities to live a vacation where the body is the main interest and the central focus of experience. Each form of tourism shows a particular universe of representation of the body and a corresponding emotional language. In this context, where bodies and spaces are associated and reciprocally constructed as symbolic languages for the benefit of the tourist’s extraordinary experience, cruise tourism is an interesting case in point to analyze above all because on cruises, people use the space of the ship in different ways and, at the same time, following general corporeal and spatial schemes. These uses and schemes reflect a particular conception of the body, built through an interaction of different systems of representation, which transforms the ship into a real and true space for social aggregation or separation. The analysis we propose has a double methodological perspective: it is based, on the one hand, on a fieldwork accomplished on a ‘Costa Crociere’ cruise in the Mediterranean Sea; on the other hand, it is built on the meaning conveyed by different spot advertisements of the Costa website where the company suggest to the future passengers an exclusive experience. We will analyze these ads using a joint anthropology and linguistics approach. In particular, in order to analyze the chosen advertisements, a cognitive linguistics approach will be applied to show how the behavior of the passengers on the cruise is influenced by the linguistic choices of the spot advertisements that prefigure emotions.
Publication Date
2013
Publication Title
Journal of Tourism Consumption and Practice
Volume
5
Issue
1
First Page
48
Last Page
61
ISSN
1757-031X
Deposit Date
June 2018
Embargo Period
2024-04-16
URI
http://hdl.handle.net/10026.1/11712
Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.
Recommended Citation
Albano, Mariangela and Sabato, Gaetano
(2013)
"Bodies, emotions and tourism: a study of Costa Cruises commercials,"
Journal of Tourism Consumption and Practice: Vol. 5:
No.
1, Article 4.
Available at:
https://pearl.plymouth.ac.uk/jtcp/vol5/iss1/4
