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Document Type

Article

Abstract

Rural tourism is an increasingly important activity for the European economy. Rural tourism development is complex, considering the wide variety of companies, agents and resources to be jointly managed, the objectives of each participating company, but also to broader objectives relating to the development and conservation of resources in the rural tourist destination. The aim of this paper is to provide a better understanding about the effects of networks as a strategy for improving the development of the rural tourism sector. An in-depth study of networked firms representing a rural tourism consolidated destination found that actions undertaken by networks contributes to the improvement for the rural tourism sector in three areas: improving the performance of enterprises, contributing to the economic and social improvement of rural tourist destinations and helping to create a rural tourist destination image. These findings have implications for both entrepreneurial behaviour and for public agents working in rural tourism.

Publication Date

2018-05-14

Publication Title

Journal of Tourism Consumption and Practice

Volume

2

Issue

1

First Page

25

Last Page

45

ISSN

1757-031X

Deposit Date

May 2018

Embargo Period

2024-01-29

Creative Commons License

Creative Commons Attribution 4.0 International License
This work is licensed under a Creative Commons Attribution 4.0 International License.

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