Show simple item record

dc.contributor.authorTsourgiannis, Lambros
dc.contributor.otherFaculty of Science and Technologyen_US
dc.date.accessioned2011-09-22T14:10:15Z
dc.date.available2011-09-22T14:10:15Z
dc.date.issued2007
dc.identifierNot availableen_US
dc.identifier.urihttp://hdl.handle.net/10026.1/610
dc.descriptionMerged with duplicate record 10026.1/2512 on 12.04.2017 by CS (TIS)
dc.description.abstract

This research aims to identify the marketing decisions made by agricultural producers in two E. U. Objective I regions and to provide insights into the reasons that such decisions are made, with a particular focus on meat and milk products. Two farm business surveys; one in the involving sheep and goat farmers in the Region of East Macedonia and Thrace (EMT11) in Greece and one in the sheep and dairy cow fanners in Cornwall, U. K. were undertaken in order to identify their marketing behaviour. This study used robust predictive models incorporating bivariate and multivariate statistical techniques in order to develop marketing typologies regarding tile livestock and milk marketing strategiest hat the sheepa nd goat fan-ncrsf ollow in EMT11a nd which tile sheepa nd dairy cow fan-nersa dopt in Cornwall. Results show that the sheep and goat fan-ners in EMTh follow three different livestock marketing strategies: (a) cost-focus strategy, (b) production-orientation strategy and (c) return-focus strategy; and three different milk marketing strategies: (a) differentiation strategy, (b) production orientation strategy and (c) return focus strategy. Sheep farmers in Cornwall adopt the following two marketing strategies: (a) differentiation strategy and (b) production-orientation strategy; while tile dairy cow Cornish fan-ners adopt tile following three marketing strategies: (a) opportunistic strategy, (b) return focus strategy and (c) market orientation strategy.T his study deten-ninedth e factors and the characteristicst hat influence the fanners to adopt a particular marketing strategy. Moreover, marketing channel selection is related to distribution channel utilisation. It also identified the factors included sale price, speed of payment, volurne of livestock and milk production and loyalty that affect tile fanners in EMT11to choosea particular marketing channel. Farmersi n Cornwall are also influenced in their marketing channel selection by welfare issues, marketing cost and convenience. Finally, implications of these findings for agencies and organisations seeking to Increase tile regional GDP derived from the agrifood sector in these regions, were identified.

en_US
dc.language.isoenen_US
dc.publisherUniversity of Plymouthen_US
dc.titleThe marketing strategies of livestock enterprises in objective one regions : a comparative study between Greece and United Kingdomen_US
dc.typeDoctorateen_US


Files in this item

Thumbnail
Thumbnail
Thumbnail

This item appears in the following Collection(s)

Show simple item record


All items in PEARL are protected by copyright law.
Author manuscripts deposited to comply with open access mandates are made available in accordance with publisher policies. Please cite only the published version using the details provided on the item record or document. In the absence of an open licence (e.g. Creative Commons), permissions for further reuse of content should be sought from the publisher or author.
Theme by 
@mire NV