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dc.contributor.authorSargeant, A
dc.contributor.authorHudson, J
dc.date.accessioned2016-05-26T11:37:24Z
dc.date.available2016-05-26T11:37:24Z
dc.date.issued2011-08
dc.identifier.issn1465-4520
dc.identifier.issn1479-103X
dc.identifier.urihttp://hdl.handle.net/10026.1/4737
dc.description.abstract

The Salvation Army operates internationally and is an evangelical part of the universal church, they provided help to over 30 million individuals in 2008. Their main focus is to build community, provide fellowship, rebuild lives, and provide comfort and support to those in need. They also provide disaster relief, drug and alcohol rehabilitation, and activities for the elderly, among many other social services. The international headquarters, the administration centre, is based in London. The Salvation Army USA, based in Virginia, has a national commander and national chief secretary who work to coordinate the national efforts. There are 4 geographical territories, south, east, west and central and each territory is a separately registered nonprofit entity. The southern territory is further divided into 9 divisions and has historically been very successful at planned giving fundraising. Planned giving success had been attributed to the territories personal approach. However, with the noticeable changes in the attitudes of seniors the planned giving has significantly declined in 2008/2009. Seniors, who had been considered the most suitable donor prospects had developed a sense of fear and distrust of the government and the banking system. They were resisting personal meetings with planned giving staff that had been so successful for the Salvation Army. As a consequence the planned giving strategy had to be adapted. Copyright © 2011 John Wiley & Sons, Ltd.

dc.format.extent237-250
dc.languageen
dc.language.isoen
dc.publisherWiley
dc.subject4407 Policy and Administration
dc.subject44 Human Society
dc.titleDeveloping planned giving at the Salvation Army Southern Territory
dc.typejournal-article
plymouth.issue3
plymouth.volume16
plymouth.publisher-urlhttp://dx.doi.org/10.1002/nvsm.423
plymouth.publication-statusPublished
plymouth.journalInternational Journal of Nonprofit and Voluntary Sector Marketing
dc.identifier.doi10.1002/nvsm.423
plymouth.organisational-group/Plymouth
plymouth.organisational-group/Plymouth/Faculty of Arts, Humanities and Business
plymouth.organisational-group/Plymouth/REF 2021 Researchers by UoA
plymouth.organisational-group/Plymouth/REF 2021 Researchers by UoA/UoA17 Business and Management Studies
plymouth.organisational-group/Plymouth/Users by role
plymouth.organisational-group/Plymouth/Users by role/Academics
dcterms.dateAccepted2011-01-01
dc.identifier.eissn1479-103X
dc.rights.embargoperiodNot known
rioxxterms.versionofrecord10.1002/nvsm.423
rioxxterms.licenseref.urihttp://www.rioxx.net/licenses/all-rights-reserved
rioxxterms.typeJournal Article/Review


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