The Branding of Charities
| dc.contributor.author | Hudson, JE | |
| dc.contributor.editor | Sargeant A | |
| dc.contributor.editor | Wymer W | |
| dc.date.accessioned | 2016-05-26T10:41:33Z | |
| dc.date.available | 2016-05-26T10:41:33Z | |
| dc.date.issued | 2007-11-22 | |
| dc.identifier.isbn | 1134114915 | |
| dc.identifier.isbn | 9781134114917 | |
| dc.identifier.uri | http://hdl.handle.net/10026.1/4734 | |
| dc.description.abstract |
Companion. to. Nonprofit. Marketing. This timely collection of cutting-edge articles offers a complete overview of marketing in the nonprofit sector. Written by a leading team of international experts, the book examines the issues faced by public ... | |
| dc.language.iso | en | |
| dc.publisher | Routledge | |
| dc.relation.ispartof | The Routledge Companion to Nonprofit Marketing | |
| dc.subject | Business & Economics | |
| dc.title | The Branding of Charities | |
| dc.type | chapter | |
| plymouth.organisational-group | /Plymouth | |
| plymouth.organisational-group | /Plymouth/Faculty of Arts, Humanities and Business | |
| plymouth.organisational-group | /Plymouth/REF 2021 Researchers by UoA | |
| plymouth.organisational-group | /Plymouth/REF 2021 Researchers by UoA/UoA17 Business and Management Studies | |
| plymouth.organisational-group | /Plymouth/Users by role | |
| plymouth.organisational-group | /Plymouth/Users by role/Academics | |
| dc.rights.embargoperiod | Not known | |
| rioxxterms.licenseref.uri | http://www.rioxx.net/licenses/all-rights-reserved | |
| rioxxterms.type | Book chapter |