Browsing 01 Research Theses Main Collection by Subject "satisfaction older consumers, SEM, segmentation"
Now showing items 1-1 of 1
Exploring the Grocery Store Satisfaction of England's Older Population: An Evaluation of Antecedents and Consequences Using Structural Equation Modelling (University of Plymouth, 2010-10-25)The number of people aged 60 years and above is increasing in the UK. In total, this age group represents 22% of the population with estimates indicating a rise to 29% by 2050 (United Nations, 2009). One market sector ...