Browsing 01 Research Theses Main Collection by Subject "U.S. Restaurants"
Now showing items 1-1 of 1
Critical Firm-based Enablers-Mediators-Outcomes (CFEMOs): A New Integrated Model for Product Innovation Performance Drivers in the Context of U.S. Restaurants (Plymouth University, 2016)This study develops an original theoretical model of critical managerially controllable factors that have high potential for achieving significant improvements in the (intermediate and ultimate) outcome(s) of product ...