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dc.contributor.authorNuojua, S
dc.contributor.authorPahl, Sabine
dc.contributor.authorThompson, Richard
dc.date.accessioned2023-01-24T14:03:59Z
dc.date.available2023-01-24T14:03:59Z
dc.date.issued2022-06
dc.identifier.issn0272-4944
dc.identifier.issn1522-9610
dc.identifier.other101814
dc.identifier.urihttp://hdl.handle.net/10026.1/20201
dc.description.abstract

Single-use packaging items constitute a large proportion of the plastic litter found in the marine environment. Consumer decisions contribute to the accumulation of this pollution in the environment. Here we undertook two studies to assess consumer responses to different types of single-use packaging. Moreover, we introduce a new measure of ocean connectedness adapted from nature connectedness measures and investigate its association with consumer response. In Study 1, 60 UK undergraduate students completed a packaging rating task and a survey on ocean connectedness in a laboratory environment. In the rating task pictures of bottled drinks with unique combinations of packaging recyclability (recyclable or non-recyclable) and type of material (plastic, glass, aluminium or carton) were rated in terms of willingness to buy, anticipated affective response and attractiveness. Study 2 used the same experimental approach online, with responses gathered from a broader UK public sample (n = 512). The data were analysed using linear mixed models. Both studies demonstrated a strong preference for recyclable over non-recyclable packaging and found interaction effects between recyclability and ocean connectedness: We found larger differences between ratings for recyclable and non-recyclable packaging in consumers high in ocean connectedness than in respondents low in ocean connectedness. Interactions between packaging material and consumer ratings showed that plastic packaging in general was viewed as less benign by those high in ocean connectedness. Ocean connectedness has the potential to encourage sustainable purchasing and help minimise plastic waste. Study limitations and wider implications are discussed.

dc.format.extent101814-101814
dc.languageen
dc.language.isoen
dc.publisherElsevier BV
dc.subjectOcean connectivity
dc.subjectPackaging
dc.subjectPlastic
dc.subjectRecyclable
dc.subjectSingle-use
dc.titleOcean connectedness and consumer responses to single-use packaging
dc.typejournal-article
dc.typeJournal Article
plymouth.author-urlhttps://www.webofscience.com/api/gateway?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:000804483300002&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=11bb513d99f797142bcfeffcc58ea008
plymouth.volume81
plymouth.publication-statusPublished
plymouth.journalJournal of Environmental Psychology
dc.identifier.doi10.1016/j.jenvp.2022.101814
plymouth.organisational-group/Plymouth
plymouth.organisational-group/Plymouth/Faculty of Health
plymouth.organisational-group/Plymouth/Faculty of Science and Engineering
plymouth.organisational-group/Plymouth/Faculty of Science and Engineering/School of Biological and Marine Sciences
plymouth.organisational-group/Plymouth/REF 2021 Researchers by UoA
plymouth.organisational-group/Plymouth/REF 2021 Researchers by UoA/UoA04 Psychology, Psychiatry and Neuroscience
plymouth.organisational-group/Plymouth/REF 2021 Researchers by UoA/UoA04 Psychology, Psychiatry and Neuroscience/UoA04 Psychology, Psychiatry and Neuroscience MANUAL
plymouth.organisational-group/Plymouth/REF 2021 Researchers by UoA/UoA07 Earth Systems and Environmental Sciences
plymouth.organisational-group/Plymouth/Research Groups
plymouth.organisational-group/Plymouth/Research Groups/Centre for Brain, Cognition and Behaviour (CBCB)
plymouth.organisational-group/Plymouth/Research Groups/Centre for Brain, Cognition and Behaviour (CBCB)/Behaviour
plymouth.organisational-group/Plymouth/Research Groups/Institute of Health and Community
plymouth.organisational-group/Plymouth/Research Groups/Marine Institute
plymouth.organisational-group/Plymouth/Users by role
plymouth.organisational-group/Plymouth/Users by role/Academics
plymouth.organisational-group/Plymouth/Users by role/Researchers in ResearchFish submission
dcterms.dateAccepted2022-04-28
dc.rights.embargodate2024-5-7
dc.identifier.eissn1522-9610
dc.rights.embargoperiodNot known
rioxxterms.versionofrecord10.1016/j.jenvp.2022.101814
rioxxterms.licenseref.urihttp://www.rioxx.net/licenses/all-rights-reserved
rioxxterms.typeJournal Article/Review


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