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dc.contributor.authorGoodhew, Jen
dc.contributor.authorPahl, Sen
dc.contributor.authorKing, Ken
dc.contributor.authorSanders, Men
dc.contributor.authorElliott, Pen
dc.contributor.authorFox, Men
dc.contributor.authorBoomsma, Cen
dc.contributor.authorGoodhew, Sen
dc.date.accessioned2021-09-20T13:12:36Z
dc.date.available2021-09-20T13:12:36Z
dc.date.issued2021-03-23en
dc.identifier.issn2071-1050en
dc.identifier.urihttp://hdl.handle.net/10026.1/17878
dc.description.abstract

The study tested the effect of adding visualisations to a communication to engage householders with an energy efficiency programme. External wall insulation is an appropriate way of insulating homes, yet take-up is low. Householders may be unaware of the heat loss from uninsulated walls. In earlier research, seeing thermal images prompted the uptake of simple energy efficiency actions amongst householders. Thermal images were added to a standard letter to visualise heat transfer from a home before and after external wall insulation had been installed. A randomised controlled trial tested three types of letter (standard, standard plus thermal image showing problem, standard plus thermal images showing problem and solution) in 5483 UK households. The target outcome was the rate of telephone enquiries after exposure to the letters. Enquiry rates were low (1.6%) and did not differ between letter type. We discuss the null effect in relation to the target action (external wall insulation), the manner of presentation of the visuals (mass communication, letter through the door) and the ingredients of a persuasive intervention. Findings suggest that taking a key ingredient from an intervention and applying it in a different context may result in the loss of its impact.

en
dc.format.extent3543 - 3543en
dc.languageenen
dc.language.isoenen
dc.publisherMDPIen
dc.titleEngaging People with Energy Efficiency: A Randomised Controlled Trial Testing the Effects of Thermal Imaging Visuals in a Letter Communicationen
dc.typeJournal Article
plymouth.issue6en
plymouth.volume13en
plymouth.journalSustainabilityen
dc.identifier.doi10.3390/su13063543en
plymouth.organisational-group/Plymouth
plymouth.organisational-group/Plymouth/Faculty of Arts, Humanities and Business
plymouth.organisational-group/Plymouth/Faculty of Arts, Humanities and Business/School of Art, Design and Architecture
plymouth.organisational-group/Plymouth/Faculty of Health
plymouth.organisational-group/Plymouth/REF 2021 Researchers by UoA
plymouth.organisational-group/Plymouth/REF 2021 Researchers by UoA/UoA04 Psychology, Psychiatry and Neuroscience
plymouth.organisational-group/Plymouth/REF 2021 Researchers by UoA/UoA04 Psychology, Psychiatry and Neuroscience/UoA04 Psychology, Psychiatry and Neuroscience MANUAL
plymouth.organisational-group/Plymouth/REF 2021 Researchers by UoA/UoA13 Architecture, Built Environment and Planning
plymouth.organisational-group/Plymouth/Research Groups
plymouth.organisational-group/Plymouth/Research Groups/Centre for Brain, Cognition and Behaviour (CBCB)
plymouth.organisational-group/Plymouth/Research Groups/Centre for Brain, Cognition and Behaviour (CBCB)/Behaviour
plymouth.organisational-group/Plymouth/Research Groups/Institute of Health and Community
plymouth.organisational-group/Plymouth/Users by role
plymouth.organisational-group/Plymouth/Users by role/Academics
dcterms.dateAccepted2021-03-12en
dc.rights.embargodate2021-09-21en
dc.identifier.eissn2071-1050en
dc.rights.embargoperiodNot knownen
rioxxterms.funderEngineering and Physical Sciences Research Council
rioxxterms.identifier.projectEPSRC Transforming Energy Demand in Buildings through Digital Innovation (BuildTEDDI) Scheme
rioxxterms.versionofrecord10.3390/su13063543en
rioxxterms.licenseref.urihttp://www.rioxx.net/licenses/all-rights-reserveden
rioxxterms.licenseref.startdate2021-03-23en
rioxxterms.typeJournal Article/Reviewen
plymouth.funderEPSRC Transforming Energy Demand in Buildings through Digital Innovation (BuildTEDDI) Scheme::Engineering and Physical Sciences Research Councilen
rioxxterms.funder.project9912afb7-e3b0-4374-948b-629b8def5c40


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