Engaging People with Energy Efficiency: A Randomised Controlled Trial Testing the Effects of Thermal Imaging Visuals in a Letter Communication
dc.contributor.author | Goodhew, Julie | |
dc.contributor.author | Pahl, Sabine | |
dc.contributor.author | King, K | |
dc.contributor.author | Sanders, M | |
dc.contributor.author | Elliott, P | |
dc.contributor.author | Fox, Matthew | |
dc.contributor.author | Boomsma, C | |
dc.contributor.author | Goodhew, Steve | |
dc.date.accessioned | 2021-09-20T13:12:36Z | |
dc.date.available | 2021-09-20T13:12:36Z | |
dc.date.issued | 2021-03-23 | |
dc.identifier.issn | 2071-1050 | |
dc.identifier.issn | 2071-1050 | |
dc.identifier.other | ARTN 3543 | |
dc.identifier.uri | http://hdl.handle.net/10026.1/17878 | |
dc.description.abstract |
The study tested the effect of adding visualisations to a communication to engage householders with an energy efficiency programme. External wall insulation is an appropriate way of insulating homes, yet take-up is low. Householders may be unaware of the heat loss from uninsulated walls. In earlier research, seeing thermal images prompted the uptake of simple energy efficiency actions amongst householders. Thermal images were added to a standard letter to visualise heat transfer from a home before and after external wall insulation had been installed. A randomised controlled trial tested three types of letter (standard, standard plus thermal image showing problem, standard plus thermal images showing problem and solution) in 5483 UK households. The target outcome was the rate of telephone enquiries after exposure to the letters. Enquiry rates were low (1.6%) and did not differ between letter type. We discuss the null effect in relation to the target action (external wall insulation), the manner of presentation of the visuals (mass communication, letter through the door) and the ingredients of a persuasive intervention. Findings suggest that taking a key ingredient from an intervention and applying it in a different context may result in the loss of its impact. | |
dc.format.extent | 3543-3543 | |
dc.language | en | |
dc.language.iso | en | |
dc.publisher | MDPI | |
dc.subject | social psychology | |
dc.subject | behaviour | |
dc.subject | interventions | |
dc.subject | visualisation | |
dc.subject | energy demand | |
dc.subject | households | |
dc.subject | persuasion | |
dc.subject | thermal imaging | |
dc.subject | SDGs 1 | |
dc.subject | 7 | |
dc.subject | 11 and 12 | |
dc.title | Engaging People with Energy Efficiency: A Randomised Controlled Trial Testing the Effects of Thermal Imaging Visuals in a Letter Communication | |
dc.type | journal-article | |
dc.type | Journal Article | |
plymouth.author-url | https://www.webofscience.com/api/gateway?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:000645819400001&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=11bb513d99f797142bcfeffcc58ea008 | |
plymouth.issue | 6 | |
plymouth.volume | 13 | |
plymouth.publication-status | Published online | |
plymouth.journal | Sustainability | |
dc.identifier.doi | 10.3390/su13063543 | |
plymouth.organisational-group | /Plymouth | |
plymouth.organisational-group | /Plymouth/Faculty of Arts, Humanities and Business | |
plymouth.organisational-group | /Plymouth/Faculty of Arts, Humanities and Business/School of Art, Design and Architecture | |
plymouth.organisational-group | /Plymouth/Faculty of Health | |
plymouth.organisational-group | /Plymouth/REF 2021 Researchers by UoA | |
plymouth.organisational-group | /Plymouth/REF 2021 Researchers by UoA/UoA04 Psychology, Psychiatry and Neuroscience | |
plymouth.organisational-group | /Plymouth/REF 2021 Researchers by UoA/UoA04 Psychology, Psychiatry and Neuroscience/UoA04 Psychology, Psychiatry and Neuroscience MANUAL | |
plymouth.organisational-group | /Plymouth/REF 2021 Researchers by UoA/UoA13 Architecture, Built Environment and Planning | |
plymouth.organisational-group | /Plymouth/Research Groups | |
plymouth.organisational-group | /Plymouth/Research Groups/Centre for Brain, Cognition and Behaviour (CBCB) | |
plymouth.organisational-group | /Plymouth/Research Groups/Centre for Brain, Cognition and Behaviour (CBCB)/Behaviour | |
plymouth.organisational-group | /Plymouth/Research Groups/Institute of Health and Community | |
plymouth.organisational-group | /Plymouth/Users by role | |
plymouth.organisational-group | /Plymouth/Users by role/Academics | |
dcterms.dateAccepted | 2021-03-12 | |
dc.rights.embargodate | 2021-9-21 | |
dc.identifier.eissn | 2071-1050 | |
dc.rights.embargoperiod | Not known | |
rioxxterms.funder | Engineering and Physical Sciences Research Council | |
rioxxterms.identifier.project | EPSRC Transforming Energy Demand in Buildings through Digital Innovation (BuildTEDDI) Scheme | |
rioxxterms.versionofrecord | 10.3390/su13063543 | |
rioxxterms.licenseref.uri | http://www.rioxx.net/licenses/all-rights-reserved | |
rioxxterms.licenseref.startdate | 2021-03-23 | |
rioxxterms.type | Journal Article/Review | |
plymouth.funder | EPSRC Transforming Energy Demand in Buildings through Digital Innovation (BuildTEDDI) Scheme::Engineering and Physical Sciences Research Council |