Show simple item record

dc.contributor.supervisorHudson, Jane
dc.contributor.authorBurgess, Jessica Lynne
dc.contributor.otherFaculty of Arts and Humanitiesen_US
dc.date.accessioned2021-07-06T11:03:41Z
dc.date.available2021-07-06T11:03:41Z
dc.date.issued2021
dc.identifier10509603en_US
dc.identifier.urihttp://hdl.handle.net/10026.1/17305
dc.description.abstract

This study explores the mediating affect of moral emotions on the relationship of implicit moral identity and moral intuition amongst fundraisers. The existing literature highlights the importance of ethical fundraising, as evidenced by criticism in the media (Hill, 2019). In many cases, fundraisers must make moral decisions under intense time pressure. These situations require quick, on-the-spot decisions, which often comes from instinct. The Moral Foundations Theory explains that moral intuition works automatically through innate processes during such situations (Graham et al., 2013; Haidt & Joseph, 2007). It also suggests that moral emotions influence intuitions. Additionally, how much an individual identifies as moral will influence their moral actions (Aquino & Reed, 2002). Within the moral psychology literature there are very few published studies that test the propositions of the Moral Foundations Theory or incorporate moral identity to explain intuition. This study integrated multiple concepts within moral psychology specifically in the context of fundraising. The research comprises two phases, which are exploratory semi-structured interviews and a large-scale questionnaire. The key finding is that neither implicit moral identity nor moral emotions effected moral intuition. Therefore the assumptions made by the Moral Foundations Theory may not necessarily be true across a broad range of circumstances. Additionally, other constructs might influence automatic decision-making amongst fundraisers. The study presents opportunities for further research in these areas.

en_US
dc.language.isoen
dc.publisherUniversity of Plymouth
dc.subjectCharitable Fundraisingen_US
dc.subjectMoral Intuitionen_US
dc.subjectMoral Identityen_US
dc.subjectFundraising Ethicsen_US
dc.subject.classificationPhDen_US
dc.titleHow Fundraisers Solve Moral Dilemmas: The Role of Implicit Moral Identity, Moral Emotions and Moral Intuitionen_US
dc.typeThesis
plymouth.versionpublishableen_US
dc.rights.embargoperiodNo embargoen_US
dc.type.qualificationDoctorateen_US
rioxxterms.versionNA
plymouth.orcid_idhttps://orcid.org/0000-0002-6595-1961en_US


Files in this item

Thumbnail
Thumbnail

This item appears in the following Collection(s)

Show simple item record


All items in PEARL are protected by copyright law.
Author manuscripts deposited to comply with open access mandates are made available in accordance with publisher policies. Please cite only the published version using the details provided on the item record or document. In the absence of an open licence (e.g. Creative Commons), permissions for further reuse of content should be sought from the publisher or author.
Theme by 
@mire NV