Merits of Using Color and Shape Differentiation to Improve the Speed and Accuracy of Drug Strength Identification on Over-the-Counter Medicines by Laypeople
dc.contributor.author | Hellier, Elizabeth | |
dc.contributor.author | Tucker, M | |
dc.contributor.author | Kenny, N | |
dc.contributor.author | Rowntree, A | |
dc.contributor.author | Edworthy, Judy | |
dc.date.accessioned | 2013-07-25T13:58:21Z | |
dc.date.available | 2013-07-25T13:58:21Z | |
dc.date.issued | 2010-09 | |
dc.identifier.issn | 1549-8417 | |
dc.identifier.issn | 1549-8425 | |
dc.identifier.uri | http://hdl.handle.net/10026.1/1582 | |
dc.description.abstract |
OBJECTIVE: This study aimed to examine the utility of using color and shape to differentiate drug strength information on over-the-counter medicine packages. Medication errors are an important threat to patient safety, and confusions between drug strengths are a significant source of medication error. METHOD: A visual search paradigm required laypeople to search for medicine packages of a particular strength from among distracter packages of different strengths, and measures of reaction time and error were recorded. RESULTS: Using color to differentiate drug strength information conferred an advantage on search times and accuracy. Shape differentiation did not improve search times and had only a weak effect on search accuracy. CONCLUSIONS: Using color to differentiate drug strength information improves drug strength identification performance. Color differentiation of drug strength information may be a useful way of reducing medication errors and improving patient safety. | |
dc.format.extent | 158-164 | |
dc.format.medium | ||
dc.language | en | |
dc.language.iso | eng | |
dc.publisher | Ovid Technologies (Wolters Kluwer Health) | |
dc.subject | Adult | |
dc.subject | Choice Behavior | |
dc.subject | Color | |
dc.subject | Consumer Behavior | |
dc.subject | Drug Labeling | |
dc.subject | Drug Packaging | |
dc.subject | Female | |
dc.subject | Humans | |
dc.subject | Male | |
dc.subject | Nonprescription Drugs | |
dc.subject | Reaction Time | |
dc.title | Merits of Using Color and Shape Differentiation to Improve the Speed and Accuracy of Drug Strength Identification on Over-the-Counter Medicines by Laypeople | |
dc.type | journal-article | |
dc.type | Journal Article | |
plymouth.author-url | https://www.ncbi.nlm.nih.gov/pubmed/21491790 | |
plymouth.issue | 3 | |
plymouth.volume | 6 | |
plymouth.publication-status | Published | |
plymouth.journal | Journal of Patient Safety | |
dc.identifier.doi | 10.1097/pts.0b013e3181eee157 | |
plymouth.organisational-group | /Plymouth | |
plymouth.organisational-group | /Plymouth/Faculty of Health | |
plymouth.organisational-group | /Plymouth/REF 2021 Researchers by UoA | |
plymouth.organisational-group | /Plymouth/REF 2021 Researchers by UoA/UoA04 Psychology, Psychiatry and Neuroscience | |
plymouth.organisational-group | /Plymouth/Research Groups | |
plymouth.organisational-group | /Plymouth/Research Groups/Centre for Brain, Cognition and Behaviour (CBCB) | |
plymouth.organisational-group | /Plymouth/Research Groups/Centre for Brain, Cognition and Behaviour (CBCB)/Behaviour | |
plymouth.organisational-group | /Plymouth/Research Groups/Centre for Brain, Cognition and Behaviour (CBCB)/Brain | |
plymouth.organisational-group | /Plymouth/Users by role | |
dc.publisher.place | United States | |
dc.identifier.eissn | 1549-8425 | |
dc.rights.embargoperiod | Not known | |
rioxxterms.funder | Medical Research Council | |
rioxxterms.identifier.project | Patient Safety Network: Tailored Information and Adaptive Systems | |
rioxxterms.versionofrecord | 10.1097/pts.0b013e3181eee157 | |
rioxxterms.licenseref.uri | http://www.rioxx.net/licenses/all-rights-reserved | |
rioxxterms.type | Journal Article/Review | |
plymouth.funder | Patient Safety Network: Tailored Information and Adaptive Systems::Medical Research Council |