Browsing The Plymouth Student Scientist by Subject "Negative Emotional Appeals"
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Negative emotional appeals: The effectiveness of fear and guilt communicative appeals on individuals pro-environmental behaviour and environmental concern to microplastic pollution (University of Plymouth, 2021)In an ever-growing ‘throwaway’ society, the world’s oceans are coming under new and persistent pressures from anthropogenic activity. Marine plastic pollution is caused exclusively by human behaviours and decisions. ...