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The Branding of Charities
Companion. to. Nonprofit. Marketing. This timely collection of cutting-edge articles offers a complete overview of marketing in the nonprofit sector. Written by a leading team of international experts, the book examines ...
(Springer Science & Business Media, 2009-11-24)
For researchers in nonprofit and civil society studies, political science, economics, management and social enterprise, this is the most systematic appraisal of a rapidly growing field.
The identification process in bequest giving