Now showing items 11-20 of 1257
The impact of digital books on marketing communications
An exploration into the practice of online service failure and recovery strategies in the Balkans
© 2018 To help managers better balance online service failures and recovery strategies, organisations are increasingly offering a variety of recovery programmes. Anecdotal reports suggest that organisations are experimenting ...
Consumption and communication perspectives of IT in a developing economy
(Taylor & Francis (Routledge), 2019-02-20)
Understanding consumer intention to participate in online travel community and effects on consumer intention to purchase travel online and WOM: an integration of innovation diffusion theory and TAM with trust
The growing presence of online travel communities is leading to great developments in the travel industry. Grounded in the innovation diffusion theory (IDT) and the technology acceptance model (TAM), this paper seek to ...