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01 University of Plymouth Research Outputs
Faculty of Arts and Humanities
Plymouth Business School
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01 University of Plymouth Research Outputs
Faculty of Arts and Humanities
Plymouth Business School
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Building a local identity through sellout crowds: the impact of brand popularity, brand similarity, and brand diversity of music festivals
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JSM. Lopez & Leenders_Draft Open Access.pdf (407.8Kb)
UoP_Deposit_Agreement v1.1 20160217.pdf (125.4Kb)
Date
2018-02-12
Author
Lopez, C
Leenders, MAAM
Metadata
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URI
http://hdl.handle.net/10026.1/10797
DOI
https://doi.org/10.1080/0965254X.2018.1430055
Collections
Plymouth Business School
Publisher
Taylor & Francis (Routledge)
Journal
Journal of Strategic Marketing
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