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dc.contributor.authorRuizalba, Jen
dc.contributor.authorSoares, Aen
dc.contributor.authorMorales, Jen
dc.date.accessioned2018-02-06T18:27:52Z
dc.date.available2018-02-06T18:27:52Z
dc.date.issued2016-03-11en
dc.identifier.other49en
dc.identifier.urihttp://hdl.handle.net/10026.1/10740
dc.description.abstract

This paper discusses how the pharmaceutical distribution sector has evolved in the past decades and the role of servitization in an ever changing market led by big players. An empirical analysis was conducted on Portuguese and Spanish distributors which enabled the identification of a detailed portfolio of services currently offered by the industry. These companies were compared in terms of current service provision, levels of implementation of added-value services, main reasons for implementation and levels of co-opetion within the sector. Some differences between both countries have been found in terms of their level and reasons for the implementation of value adding services. Major findings refer to the tendency of distributors to further develop their base services provision in the future aiming at achieving increased competitive advantage and loyalty. This raises concerns given that it can be interpreted as a “back to basics” strategy of low differentiation which may not be consistent with long term competitiveness.

en
dc.format.extent96 - 115en
dc.language.isoenen
dc.titleServitization and co-opetition in the pharmaceutical distribution: Back to basics? | Servitización y co-opetición en la distribución farmacéutica: ?vuelta a los orígenes?en
dc.typeJournal Article
plymouth.volume2016en
plymouth.publisher-urlhttps://ubr.universia.net/article/view/1725/servitizacion-co-opeticion-la-distribucion-farmaceutica-vuelta-los-origenes-en
plymouth.publication-statusPublisheden
plymouth.journalUniversia Business Reviewen
plymouth.organisational-group/Plymouth
plymouth.organisational-group/Plymouth/Faculty of Arts, Humanities and Business
plymouth.organisational-group/Plymouth/Faculty of Arts, Humanities and Business/Plymouth Business School
plymouth.organisational-group/Plymouth/REF 2021 Researchers by UoA
plymouth.organisational-group/Plymouth/REF 2021 Researchers by UoA/UoA17 Business and Management Studies
dcterms.dateAccepted2016-02-09en
dc.identifier.eissn1698-5117en
dc.rights.embargoperiodNot knownen
rioxxterms.licenseref.urihttp://www.rioxx.net/licenses/all-rights-reserveden
rioxxterms.licenseref.startdate2016-03-11en
rioxxterms.typeJournal Article/Reviewen


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