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Measuring alcohol craving: development of the Alcohol Craving Experience questionnaire.
To develop a measure of craving based on the Elaborated Intrusion (EI) theory of desire and to examine the construct, concurrent and discriminant validity of the instrument.
Use of a clay modeling task to reduce chocolate craving.
Elaborated Intrusion theory (EI theory; Kavanagh, Andrade, & May, 2005) posits two main cognitive components in craving: associative processes that lead to intrusive thoughts about the craved substance or activity, and ...