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Self-prioritization during stimulus processing is not obligatory.
An emerging literature has suggested that self-relevance automatically enhances stimulus processing (i.e., the self-prioritization effect). Specifically, during shape-label matching tasks, geometric shapes associated with ...
Parts of me: Identity-relevance moderates self-prioritization.
Recent research has revealed a pervasive bias for self-relevant information during decision-making, a phenomenon termed the self-prioritization effect. Focusing almost exclusively on between-target (e.g., self vs. friend) ...