Plymouth Business Schoolhttps://pearl.plymouth.ac.uk/handle/10026.1/147572024-03-29T07:05:21Z2024-03-29T07:05:21ZBig data driven supply chain innovative capability for sustainable competitive advantage in the food supply chain: Resource‐based view perspectiveKumar, MRaut, RDMangla, SKMoizer, JLean, Jhttps://pearl.plymouth.ac.uk/handle/10026.1/222242024-03-27T02:06:37ZBig data driven supply chain innovative capability for sustainable competitive advantage in the food supply chain: Resource‐based view perspective
Kumar, M; Raut, RD; Mangla, SK; Moizer, J; Lean, J
<jats:title>Abstract</jats:title><jats:p>The food supply chain (FSC) is becoming more sustainable as companies aim to meet demand with lower waste and emissions. Big data analytics (BDA) can help achieve sustainability goals by extracting meaningful information from past data to help create sustainable strategies. However, in the sustainability literature, BDA's role in enabling sustainable FSC innovations is not explored. Thus, this study investigates how data‐driven analytics might improve FSC innovation by adopting creative tactics in every triple bottom line (TBL) component – green, corporate social responsibility (CSR), and financial – to gain a competitive edge. A resource‐based view (RBV) perspective was used to evaluate the links between supply chain (SC) innovation capabilities and competitive advantage (CA) in FSC innovation and sustainability. Indian food processing enterprises were surveyed using a questionnaire to collect data from 200 respondents. Adopting a structural equation modelling (SEM) approach, six hypotheses were evaluated for significance on the surveyed data using AMOS V.20. Since both goodness and badness fit indices were above cut‐off values, the measurement model was robustly evaluated and found to fit the survey data well. Structural model findings supported all study hypotheses. The results indicate that BDA strongly impacts food supply chain TBL and FSC innovation. Data‐driven innovative TBL methods were shown to boost FSC competitiveness. With the growing demand for value‐added innovation in FSC sustainable development, this study uniquely contributes to the current literature by linking BDA and TBL practice innovation to FSC CA.</jats:p>
AN EXPLORATION OF THE ROLE OF CULTURE IN SOCIAL MEDIA ADVERTISING AND CONSUMER PURCHASE DECISION IN THE SAUDI ARABIA FASHION MARKET: A QUALITATIVE STUDYAldawish, LKasturiratne, DLean, JPhillips, CWang, Jhttps://pearl.plymouth.ac.uk/handle/10026.1/222132024-03-22T02:01:06Z2024-03-05T00:00:00ZAN EXPLORATION OF THE ROLE OF CULTURE IN SOCIAL MEDIA ADVERTISING AND CONSUMER PURCHASE DECISION IN THE SAUDI ARABIA FASHION MARKET: A QUALITATIVE STUDY
Aldawish, L; Kasturiratne, D; Lean, J; Phillips, C; Wang, J
Social media advertising is a significant feature of digital marketing; it is an important
marketing tool in the fashion industry since it can influence promoting mentalities, brand
perspectives, and buying expectations. In Saudi Arabia, social media advertising has a
significant influence upon consumers‟ purchase decisions. However, Saudi social life is based
on Islamic foundations which shape the national culture; this creates an obstacle for many
Saudi consumers when it comes to fashion advertisements on social media. Hence, this study
aims to investigate the cultural factors influencing Saudi consumers‟ purchase decisions in the
context of fashion YouTube adverts. This study adopts a qualitative approach based on semistructured interviews with Saudi consumers. The results reveal that Saudi consumers‟ purchase
decision towards fashion advertisements on YouTube is highly influenced by the following: 1)
Islamic foundations, 2) Celebrities, 3) Language, 4) Online word of mouth, and 5) Consistency
and repetition.
2024-03-05T00:00:00ZDigital leadership within large South Korean firmsYoo, JRoh, STripathi, SJang, Hhttps://pearl.plymouth.ac.uk/handle/10026.1/222012024-03-16T12:30:59ZDigital leadership within large South Korean firms
Yoo, J; Roh, S; Tripathi, S; Jang, H
The International Convention on Civil Liability for Bunker Oil Pollution Damage 2001: an Imperfect Convention in an Inadequate IMO Scheme for Compensation for Ship-Source Oil Pollution DamageGauci, Ghttps://pearl.plymouth.ac.uk/handle/10026.1/221262024-03-06T18:17:18ZThe International Convention on Civil Liability for Bunker Oil Pollution Damage 2001: an Imperfect Convention in an Inadequate IMO Scheme for Compensation for Ship-Source Oil Pollution Damage
Gauci, G