Browsing by Subject "e-commerce, Business ethics, customer satisfaction, SMEs, and Egypt and UK"

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A FRAMEWORK FOR B2C AND B2B E-COMMERCE ETHICS AND ITS EFFECT ON CUSTOMER SATISFACTION: A COMPARISON STUDY BETWEEN THE UK AND EGYPT

Agag, Gomaa (Plymouth University, 2016)

Internet is fundamentally transforming the nature of the relationship that businesses have with consumers and the public. While e-commerce has witnessed extensive growth in recent years, consumers concerns regarding ethical ...